creating a great lead magnet that gets attention & downloads

I have just two top tips when it comes to creating a great lead magnet for your business, that is going to help you get attention and most importantly downloads.

NO. 1: Crowdsource 

Crowdsource your lead magnet ideas from your ideal clients!

1. Join facebook groups relevant to your business or niche - find where your ideal clients are hanging out on a daily basis and hang out there too.
2. Choose groups based on engagements level and make sure you add value and hang out in them, i.e. commenting & helping others, before asking for help straight away.
3. Start with your own ideas based on what you see your current clients asking/needing help with
4. Then in these facebook groups share your ideas in a poll, or simple A or B split.
5. Ask them which they prefer or would help them best in their business, plus ask for suggestions.
6. Plus, if you haven’t already, create your own free group on facebook and invite your ideal clients to join!
7. Also, post on your LinkedIn profile, there is great organic reach on there and you’ll likely be connected with your ideal clients anyway - no need to use groups

NOW you have all these great ideas, but maybe don’t have the skillset to create into a great document, or maybe the time to create because you are busy servicing current clients and other areas of your business.

BUT, marketing is too important to let slide to the back of the to do list.

This is where my 2nd top tip comes in:

NO.2 Outsource

I am not a designer for one and secondly the amount of ideas I used to have for lead magnets that would never see the light of day. 

Now I have a Filipino based Virtual Assistant (VA) who takes all my content and ideas (plus the ideas that have been suggested in the facebook group comments - although I’ll likely poll those first to test demand) and turns them into beautiful PDF downloadable documents, which are then hosted on my website. 

My Filipino based VA costs me less than £3ph (less than $4ph) and can create a fantastic looking document, with all my branding in a couple of hours. 

We’ve been working with VAs across our different businesses for over 5 years now and over the last 2 years we have helped 100’s of business owners hire the right VA for them and their business.

The trouble is so many business owners contacting me not knowing what tasks they can even outsource to a VA or they think that their business is different and there is nothing they could possibly outsource.

Well I know for certain there are plenty of tasks you can and should be outsourcing, if you want to get them off your ’to-do’ list and change to your ‘done’ list, without working 80+ hours in your business.

So I have got my VA working on the 101 tasks the right VA can be doing for you and your business (no matter what you business, industry or profession).

It covers everything from finance, to SEO, to social media to customer service, and much more, plus all the personal admin tasks that often get forgotten when you are running a business and looking after a household (like sending your nephew/niece a birthday card on time!) Yep, we've all done it! But never again!

Just think of it like a checklist for all the areas and tasks in your business you should be outsourcing so you can get on with the higher income generating tasks, the tasks you love doing and scaling your business so it can give you the lifestyle you want. 

If you have no idea what you’d be outsourcing to a VA, then let me know in the comments, we’d be happy to send you a copy.