I have just two top tips when it comes to creating a great lead magnet for your business, that is going to help you get attention and most importantly downloads.
NO. 1: Crowdsource
Crowdsource your lead magnet ideas from your ideal clients!
NOW you have all these great ideas, but maybe don’t have the skillset to create into a great document, or maybe the time to create because you are busy servicing current clients and other areas of your business.
BUT, marketing is too important to let slide to the back of the to do list.
This is where my 2nd top tip comes in:
I am not a designer for one and secondly the amount of ideas I used to have for lead magnets that would never see the light of day.
Now I have a Filipino based Virtual Assistant (VA) who takes all my content and ideas (plus the ideas that have been suggested in the facebook group comments - although I’ll likely poll those first to test demand) and turns them into beautiful PDF downloadable documents, which are then hosted on my website.
My Filipino based VA costs me less than £3ph (less than $4ph) and can create a fantastic looking document, with all my branding in a couple of hours.
We’ve been working with VAs across our different businesses for over 5 years now and over the last 2 years we have helped 100’s of business owners hire the right VA for them and their business.
The trouble is so many business owners contacting me not knowing what tasks they can even outsource to a VA or they think that their business is different and there is nothing they could possibly outsource.
Well I know for certain there are plenty of tasks you can and should be outsourcing, if you want to get them off your ’to-do’ list and change to your ‘done’ list, without working 80+ hours in your business.
So I have got my VA working on the 101 tasks the right VA can be doing for you and your business (no matter what you business, industry or profession).
It covers everything from finance, to SEO, to social media to customer service, and much more, plus all the personal admin tasks that often get forgotten when you are running a business and looking after a household (like sending your nephew/niece a birthday card on time!) Yep, we've all done it! But never again!
Just think of it like a checklist for all the areas and tasks in your business you should be outsourcing so you can get on with the higher income generating tasks, the tasks you love doing and scaling your business so it can give you the lifestyle you want.
If you have no idea what you’d be outsourcing to a VA, then let me know in the comments, we’d be happy to send you a copy.
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There is nothing quite like some accountability to keep you to your word! I have been meaning to start this blog for a number of months, but now seemed like the right time to get started, especially with the significance of yesterday’s date. I wanted to start with how it all happened (as it seems like a good place to begin) and to show that for most people this isn’t an overnight change, plus I wanted to give you an opportunity to make the transition for yourself, so there is a special invitation waiting for you (if you can make it through my waffle that is!)
But first, why the 1st November 2013 will always be etched in my memory…
Because that was my final day working in the job I had begun to hate many months earlier and when the offer of voluntary redundancy, which was the kick up the butt I had needed to leave, presented itself I went for it. It was bloody scary to leave that security behind and although Steve, who had become my husband just 3 months earlier, had done the calculations (of course he had, he’s a management accountant after all!) to show that we could live off the smaller income I would be bringing in initially, it still was a shock to the system to leave behind what everyone sees as the safe option. (I actually talk to many people starting off about this and seriously assessing what they need to live off, but I’ll save that for another blog).
It all started so innocently…
At the end of 2011 I was feeling in a rut, like so many of us do, thinking there must be more than this 9 to 5 life and spending most of our time doing something that doesn’t make us happy, but equally having no idea how to go about doing something different, like setting up my own business or making money like rich people did. Don’t get me wrong, I had lots of grand ideas from my A level Business Studies days of setting up my own business and being my own boss, but I didn’t know anyone who had and I had no idea where to start.
One day after work, I’d got back to mine and Steve’s first rented flat together and as I’d actually left work on time, I got home before Steve with some time to spare before starting dinner. As the local paper had been delivered I actually sat down on the sofa and started reading it (which, by the way, I never did, it usually ended up straight in the recycling, but if you’ve heard of serendipity – this was definitely one of those moments). Because as I scanned the pages I noticed an advert for a Women’s Wealth event, taking place at a local hotel and I could attend a 2 hour seminar for free. As it happened, the day it was on, was my usual ‘working from home’ day (I could treat myself to a long lunch break) and so I ripped out the advert, the rest of the paper went into the recycling and I put the advert in my bag to register for it. Now, the advert was actually quite vague and I wasn’t really sure what it was going to be covering, but sometimes when you are looking for an opportunity, it presents itself.
Now, usually I’d have completely forgotten about the advert sat innocently in my bag, have missed the date, wouldn’t have registered, we know how it goes right?! Life gets in the way and we go about our normal business and we miss our opportunity. Not this time! For some reason, it must have been a particularly boring day and whilst sat at my desk for lunch (as usual) I decided to reach into my bag, pull out the advert and register a place for myself and my mum to attend. I had no idea that decision was going to be the start of my entrepreneurial journey, because like so many life changing decisions, it starts with something so small and innocent (kind of like the day I made the small and innocent decision to go to the a new neighbour’s house warming and 4 & a half years later I end up marrying him, but that’s a whole other story!)
Now, as you can probably tell, this transition from employee to entrepreneur was not an overnight change, so many people just see the end result, but not what it takes to get there. This is how it started for me, and how it has started for many others I know, and it can be how it starts for you too. So, before I go any further, I want to give you the opportunity to make that first, small, innocent step and this one is on me.
You see at that first, free 2 hour seminar, I was given the opportunity to sign up for a 3 day course to learn all about property and property as a business, there was an investment for this though, for me and my mum, I put £957 on to my credit card (after a deep breath and telling myself, “there has got to be something more”) to get us started. However, I don’t want you to have to take a deep breath, I want this to be a simple decision for you, however, you only have the next 48 hours to take advantage of this. Why? Because this weekend I will be hosting a Two Day Business Lifestyle Summit, where you will hear from many entrepreneurs, multi-millionaires, international speakers and all-round inspiring people about how they have created freedom in their lives and through the business models they will be teaching, how you can do that too and make the transition from employee to entrepreneur yourself.
Now, as host of this event and as an Ambassador for the company putting on this event, I have a limited number of complimentary tickets and I am giving you the opportunity to get your hands on a pair for you and a guest, all you need to do is email me at Catherine@turnerinvest.co.uk with your Full Name, Email Address & Phone Number (plus the details of your guest if you are bringing one) with the subject line: Blog Ticket Offer, in the next 48 hours.
What happened next?
After attending the 3 day course my eyes were opened (and my mind blown somewhat, mainly that there were people out there educating you in how to build wealth through property) as to how I could now go about leaving behind the 9 to 5 life and start creating my own income.
I invested further in my education (for me & my mum, as we both were ready to sack the boss) quite a bit more in fact, but again, I’ll save that for another blog. Equally at this point, I didn’t know, what I didn’t know and given the chance again I would have spent more time researching other companies that were offering similar education packages, but like I said, this had blown my mind that people even offered this at all. So for the next 18 months or so, my mum and I spent many of our weekends learning about different property strategies and how to make money from Buy to Lets, Flipping, Buying Properties at Auction and much more, and after a brain-frying weekend and feeling pumped up on Mondays going into work, I’d find by the end of the following week deflated again and unsure of the next steps I should be taking. What I didn’t have was accountability and someone to show me what to do next with that knowledge and information and luckily a new friend of mine spotted that.
Finding Progressive…and Unlimited Success
Now, this could be a whole other blog in itself, so I’ll keep this to the point. I really do feel that the majority of my transition to being an actual entrepreneur, rather than playing at being one, has happened in the last 18 months and I have to credit my brilliant mentors Rob Moore and Mark Homer for that, plus all my peers at Progressive Property and Unlimited Success. Rob and Mark founded and created both these companies and have built an amazing community of like-minded people in the process.
Thanks to my friend Tommy, who invited me to attend my first Progressive Property event in May 2013, which I will never forget, I was able to start taking the knowledge I had learnt in property and start actually applying it. Now, again, I was still playing at this for a long time and a lot of that comes down to FOCUS (or my lack of it) and still being in the day job at the time.
It was after being invited to their sister company’s, Unlimited Success, event I could see how it all joined together and I made my transition to not just being someone who made some money from property, but how I could create a property business and from there I started to find other opportunities that fitted in with the lifestyle I wanted not only for me, but for Steve as well.
It was through Unlimited Success that I found the Amazon business, that many people now know me for and for learning how to take my love of being on stage, to becoming a public speaker, so I could pay it forward and teach others about the financial freedom our Amazon and Property Business has given us and how to go from employee to entrepreneurs.
This is exactly what the Business Lifestyle Summit will be all about and what I will be sharing with the attendees at the event. Remember, this is your chance to start making that transition, so what are you waiting for.
To claim your complimentary tickets NOW, all you need to do is email me at Catherine@turnerinvest.co.uk with your Full Name, Email Address & Phone Number (plus the details of your guest if you are bringing one) with the subject line: Blog Ticket Offer, in the next 48 hours.
No catch, just my way of giving you the opportunity that started the transition process for me. Come and see for yourself what is possible and meet some incredible, inspiring people who have made the transition themselves as they show you exactly how they did it and how you can too.
Remember, you have 48 hours from today, after all it’s this weekend coming. Don’t delay like we all do, this is the opportunity you have been waiting for. I look forward to your email.